Choice
— Majjhima Nikaya
Many economists are talking about strategies and usualy all the talks are ending with three activities, strategic marketing consists of:
Business has to understand, why is marketing performance following its current path; where will marketing performance go if it will continue as it is today and how it is possible to design a robust strategy to radically improve that marketing performance into the future.

Fact concentration can help to improve quantitatively markrting performance through time, sustainably.
The trajectory that performance is following at any time depends, strongly and unavoidably, on what has occurred over the organization’s history. Marketing perfomace understanding starts from a time-chart of the organization’s markrting performance over its relevant history, and into the future, as measured by one or more conventional indicators
Gurney For Your Thoughts via Chris Tilton
Vasily Komarov
Ph.D., Associate Professor
Financial University under the government
of the Russian Federation
Department of Marketing
Implementing strategic decision model on emission and placement bond-like papers in IPO market
Abstract
For the last years modern and dynamic growing businesses are facing problem of market capital growth, and IPO market becomes the great solution for this problem. IPO markets are facing some new trends. Dealing on the growing markets top-managers tend to search for the new ways of managerial decisions. One of the main difficulties is connected with the fact, that many managers have a dim view on the steps of joining IPO. Another problem is connected with impossibility to use traditional DCF method, where suggested rate of growth is not highlighted as primary. Addition of profits and costs related with joining IPO can be used as a way to solve this problem. Unfortunately mistakes, made during IPO are not giving only added burden, but also distort motivation for business practice implementation. Article describes mechanics of gaining profit from IPO, implementation of EVA, business strategies depending on branch growth and correlation of ROI and WACC and strategic model of managerial decisions on joining IPO market.
Key words: decision making, market strategy, business-model, capitalization, risks
JEL codes: L100, D800, G310