February 2012
4 posts
Fact based marketing strategy
Many economists are talking about strategies and usualy all the talks are ending with three activities, strategic marketing consists of:
Choosing objectives for the organization.
Positioning the organization relative to others in its market or environment.
Steering the organization over time through the marketing policies and decisions that affect its performance.
Business has to...
Gurney For Your Thoughts via Chris Tilton
Implementing strategic decision model on emission...
Vasily Komarov
Ph.D., Associate Professor
Financial University under the government
of the Russian Federation
Department of Marketing
Implementing strategic decision model on emission and placement bond-like papers in IPO market
Abstract
For the last years modern and dynamic growing businesses are facing problem of market capital growth, and IPO market becomes the great solution for...
MARKETING STRATEGYC POSITION IS CHANGING THROUTH...
December 2011
3 posts
“Models
All actions based on models
Mental models
Basis of human activity....”
“The nature of consciousness is purity and clarity.”
– Dalai Lama
What are “Mental Models”? →
November 2011
1 post
Human Error: Intro
I have a great desire to share the knowledge, that I gained. This desire is pushing me to start a new online educational project, which is easy to join. All you have to do is repeat the exercises provided and record the results for yourself.
In fact, this project is not going to be the traditional blog. This project is going to be the road map with interrelated posts.
When dessision of starting...
October 2011
2 posts
Why doesn't this marketing work?
I see a lot of marketers sitting and chatting all day long about marketing improvement and implementation, instead of getting back to their direct work. This is one of the reasons, why marketing doesn’t work.
August 2011
6 posts
“Now days we are only tying, what capitalism as is. We said, that time will come,...”
– Ramsay MacDonald
Watch6 billion Others
Internet is changing
The world around us is constantly changing. Life becomes faster. More information, more productions. In fact, it does’t depend on who you are - the business or the social media.
For the last time thre are a lot of talks around social media, it’s growigh strength and power. Professionals from socialmediamagicuniversity are trying to show us sosial media landscape as they see it.
In...
“It is error alone which needs the support of government. Truth can stand by...”
– Thomas Jefferson
“Governments of the Industrial World, you weary giants of flesh and steel, I come...”
– John Perry Barlow “A Declaration of the Independence of Cyberspace”
June 2011
2 posts
I doubt it.
Once a group of disciples asked a guru, “Sir, are you enlightened?” The guru replied, “I doubt it.” The disciples then
asked, “Were Buddha, Moses or Christ enlightened?” The guru gave the same reply, “I doubt it.” “Was anybody
enlightened in the past?” “I doubt it.” “Is anybody enlightened in the present?”...
May 2011
8 posts
Poor dad, Rich dad and My dad.
You know “Reach dad, Poor dad” by Robert Kiyosaki, don’t you? His idea is simple. Poor dad says that you should find a good work, or become self-employee. Rich dad says that you should build big business and invest money.
My dad has always said, that you should Invest (I) in knowledge. What does it give?
Investments in knowledge can help you to consult Big businesses (B),...
Is Ilf and Petrov rule always working?
You know Ilf and Petrov rule, dont you? I tryed to check, if it is always true or not.
Suppose I’m working for 30 hours per week and I get 10$ per work hour. In this case I’ll earn 1200$ per month. If I worked for 40 or 50 hours per week for the same fee I’ll manage to earn 1600$ or even 2000$.
Besides if I’m working for 30 hours per week I can sell some time for freelance and get some extra...
“The time, that we have, is the money, that we don’t have.”
– Ilf and Petrov
April 2011
3 posts
“When making a decision of minor importance, I have always found it advantages to...”
– Sigmund Freud
Is it possible to manage the dreams?
First of all, to answer the question of managing dreams we need to determine, what dream is.
Oxford dictionary says that dream is:
1. a series of thoughts, images, and sensations occurring in a person’s mind during sleep:
a state of mind in which someone is or seems to be unaware of their immediate surroundings
2. a cherished aspiration, ambition, or ideal:
an unrealistic or...
March 2011
6 posts
Motivate yourself!
1. What is Your Goal?
2. What are your potential penefits and setbacks
a Write down one word that reflects an important way in which your life would be better if you achieved your goal.
b Write down one word that reflects a significant barrier standing in the way of you achieving your goal.
c Write down one word that reflects another important way in which your life would be better if you...
“Machine doesn`t have any motivation; it does what it is programed tp do.”
– Peter Senge
February 2011
5 posts
“It is as pointless to talk about the limits of growth in the economy of...”
– Murray Bookchin
2011: What's going on with the wight collars?
Reading articles of economic magazines I meet a lot of opinions of the white collars, that crisis made them more think about business, not the profits. It looks obvious. But in fact, top-managers started to care more about their chairs and stability of their profit.
White collars found themselves if a cross fire of visions of their stakeholders. It means, that they can not ignore the opinion...
“Principle - is the thing, that many people confuse with benefit.”
– Ambrose Bierce
January 2011
1 post
December 2010
3 posts
“For the technology to become successful, reality should dominate on public...”
– Richard Feynman
How to control in increasingly turbulent...
А basic factor causing a demand for control in organizations, is the uncertainty and turbulence they are facing. Of course, there are also other factors calling for control, such as the need to coordinate activities and to motivate behavior. But, behind these needs we still find the uncertain future to be the factor causing these other needs.
There are three major ways for organizations to...
November 2010
8 posts
Who works in PR?
From all the international business-communicators only 36.1% are working in PR. It comes to a fact, that most of the people working in PR have their degree in journalism.
People with marketing and advertising degrees don’t tend too much to work in PR. The middle position is taken by the people of social sciences with share over 15%.
“LIFE, n. A spiritual pickle preserving the body from decay. We live in daily...”
– Ambrose Bierce
Why shouldn’t I say that?
The essence of business can not be determined or explained in terms of profit. Concept of revenue maximization is meaningless. Profit is not a goal, but restrictive factor for profitable organization. Profit is not the substantiation or cause of business decisions. Guru of management Piter Druker has rightly pointed, that the goal of business should lie beyond the business itself. In fact it...
“Value of the thing is determined by the amount of work, which is saved through...”
– Henry George