Many economists are talking about strategies and usualy all the talks are ending with three activities, strategic marketing consists of:
- Choosing objectives for the organization.
- Positioning the organization relative to others in its market or environment.
- Steering the organization over time through the marketing policies and decisions that affect its performance.
Business has to understand, why is marketing performance following its current path; where will marketing performance go if it will continue as it is today and how it is possible to design a robust strategy to radically improve that marketing performance into the future.
Fact concentration can help to improve quantitatively markrting performance through time, sustainably.
The trajectory that performance is following at any time depends, strongly and unavoidably, on what has occurred over the organization’s history. Marketing perfomace understanding starts from a time-chart of the organization’s markrting performance over its relevant history, and into the future, as measured by one or more conventional indicators