Reading articles of economic magazines I meet a lot of opinions of the white collars, that crisis made them more think about business, not the profits. It looks obvious. But in fact, top-managers started to care more about their chairs and stability of their profit.
White collars found themselves if a cross fire of visions of their stakeholders. It means, that they can not ignore the opinion of public can their shareholders. So, white collars have to create value of themselves to take the challenge of their stakeholders and shareholders.
The added value chain of a typical white collar cаn look found themselves if a cross fire of visions of their stakeholders. It means, that they can not ignore the opinion of public can their shareholders. So, white collars have to create value of themselves to take the challenge of their stakeholders and shareholders.
The added value chain of a typical white collar cаn include six characteristics.
Implemented together they give the wight collars great opportunity of self-branding realization and improving their careers.
